Your Business’ SMO Needs: How Can a Content Management Agency Help?

Are you a small business owner looking to tap into the advantages of social media optimization (SMO)? It’s natural for entrepreneurs like you to be nervous or wary, since not a lot of people really understand SMO—which, in a general sense, is one of the major strategic approaches toward digital marketing. SMO requires manpower, time, and dedication, and that’s a no-brainer, but if you think it requires a hefty investment in terms of time and money from you (and that you wouldn’t be able to fare better than your larger business counterparts), that’s where you’re mistaken. Making your SMO efforts as inexpensive and efficient as possible only involves adopting appropriate strategies, as well as asking for help from a reliable content management agency in Charleston, WV like Opticon Marketing.
http://opticonmarketing.com/your-business-smo-needs-how-can-a-content-management-agency-help/

Brand Marketing Trends to Watch Out For

As the popular saying goes, change is the only constant thing in this world. As a marketer, this is an especially important aspect to remember. The continuous forward march of technology brings about new systems, and at the same time, the abundance of updated product information means that people tend to change their behaviors on how they consume brands. Getting some insight on trends will give a brand a significant advantage in the digital scene.

For 2015, here are some trends that experts say are important to watch out for:

Increasing immersion. Brands are leaning more towards engaging customers and providing compelling stories. While these disciplines are not entirely new, brands are expected to push the boundaries even further.