Wednesday, September 2, 2015
There are two factors that every marketing campaign should always focus on: quality content and brand awareness. The combination of these factors gives potential customers a chance to engage with a particular company by reading an interesting article about the company’s product or service while retaining the company name and brand for an extended period of time. The best way to achieve online marketing success is to hire a top-tier content management agency that will utilize effective branding techniques based on these two factors. What is content management for businesses? Since the quality of content still dictates whether or not a marketing campaign will succeed, the ability to effectively manage the content you publish will further enhance your online marketing efforts. Content management allows a particular organization to control what gets published online, how it’s published, and where it’s published.
Wednesday, July 22, 2015
When you want to create a name for your business, you may be looking for a symbol, logo, design, and statement that can differentiate your product or service from others in your market niche. This is called branding, and it instantly informs consumers about your company’s reputation. Your brand name or logo will conjure your customer’s experience and perceptions of your business, regardless if they are good or bad.
Tuesday, June 30, 2015
The third quarter of the business year is almost here, and before you know it, the year would be drawing to a close. Do you want to end your year right and reap benefits from an effective SEO and web design strategy? Fortunately, you don’t have to wait until the year ends to get a start on your internet marketing strategies. Opticon Marketing is offering a promo that you will find hard to ignore. From July 1st to September 30th, if you combine any of our SEO packages with any of our web design packages, you’ll receive an additional 10% discount on the quarterly price. You won’t find any other deal like this in any other brand marketing company in Charleston, WV. We offer an array of packages you can choose from, including Local Buzz, Social Media Optimization, AdWords Remarketing, Pay-Per-Click Marketing, Reputation Management, and of course, SEO and Web Design.
Monday, June 29, 2015
Like other types of businesses, dental clinics need to keep up with online marketing trends to stay competitive in their industry. However, they will have certain requirements that other industries do not have. An adept content management agency versed in handling campaigns for dentists and dental clinics can create that impact on your potential customers online, especially if you’re just starting out, or if your practice needs to revitalize its presence on the Internet. Say, “Aah!” Just as you would inspect your patients’ oral condition before recommending any treatment, content experts will have to audit your website, social media pages, local business listings, and other aspects of your online presence. More importantly, they will assess the quality of what you put out, and how favorably your content gets indexed and ranked by the search engines through proper compliance of their guidelines.
Wednesday, June 24, 2015
As you’re probably aware of, online platforms change at a really fast pace. For businesses to stay competitive, they will have to keep up.
Brand marketing is a foremost element in establishing a company’s identity in the minds of consumers. Amidst tough competition, extra effort and knowledge will be needed to stand out. Bringing your brand marketing online is just the start. To get ahead of the competition, some advanced insight will be valuable. Check out these important trends to watch out for:
Majority of people have their mobile device within arm’s reach at any given time on any given day. Furthermore, almost everything is connected to the Web nowadays – the TV, the thermostat and even the smoke detector. This allows opportunities for both data collection and ever-present advertising. Your competitors are utilizing this and so should you.
Experts predict that wearable technology will become popular enough for advertisers to apply new forms of marketing to the technology. It will be a whole new environment and as consumers adapt the technology, they will present new needs. Businesses need to keep up to stay connected to their target market.These are just some of the trends to watch for, and many more may present themselves through 2015 and into 2016.
Sunday, May 17, 2015
Are you a small business owner looking to tap into the advantages of social media optimization (SMO)? It’s natural for entrepreneurs like you to be nervous or wary, since not a lot of people really understand SMO—which, in a general sense, is one of the major strategic approaches toward digital marketing. SMO requires manpower, time, and dedication, and that’s a no-brainer, but if you think it requires a hefty investment in terms of time and money from you (and that you wouldn’t be able to fare better than your larger business counterparts), that’s where you’re mistaken. Making your SMO efforts as inexpensive and efficient as possible only involves adopting appropriate strategies, as well as asking for help from a reliable content management agency in Charleston, WV like Opticon Marketing.
Monday, May 4, 2015
As the popular saying goes, change is the only constant thing in this world. As a marketer, this is an especially important aspect to remember. The continuous forward march of technology brings about new systems, and at the same time, the abundance of updated product information means that people tend to change their behaviors on how they consume brands. Getting some insight on trends will give a brand a significant advantage in the digital scene.
For 2015, here are some trends that experts say are important to watch out for:
Increasing immersion. Brands are leaning more towards engaging customers and providing compelling stories. While these disciplines are not entirely new, brands are expected to push the boundaries even further.