When it comes to content marketing, there isn’t a marketer who doesn’t want their content to be read. After all, what’s the point of writing an article in the first place if no one is going to read it, right? While there’s a kernel of truth to that, there is one thing that supersedes a “read”: shares.
Making your content share-worthy allows you to reap the full benefits of content marketing much faster than if you were to solely rely on reads. Whenever a person shares your content, your piece becomes accessible to that person’s friends, their friends, and so on. Of course, this means your content is acquiring reads at an exponential rate.
http://opticonmarketing.com/sharing-caring-tips-experienced-content-management-agency/
