Tips on Getting your Brand Noticed Online

It’s one thing to say, “I’m taking my brand online in order to reach more customers.” However, it’s also another thing to actually get noticed. Why is that? Simply take note of the huge number of businesses online nowadays—that sheer amount of competition will require every bit of focus when you engage in your marketing efforts. Here are a few tips to get your business started:

Build a functional website – It’s fair to say that virtually everyone goes online to research products and services before they actually contact a business. Having an engaging, fully functional website allows you to hook them up to your brand as soon as possible. But if they find your website poorly designed (i.e., it loads slowly, has outdated content, and is plain ugly), kiss your prospective customers goodbye.

How a Content Management Agency Can Help Businesses Tell Great Stories

The hard sell will not sell anymore. Dry press releases and thoughtless “Buy me!” posts just won’t cut it. Consumers are now increasingly ignoring blatant marketing messages, and instead, are drawn to content that engages, entertains, and touches them. Content can take the form of blog posts, infographics, videos, photos, or podcasts, but they are founded on the same thing: good, meaningful stories that people connect with.

According to Post Advertising, “stories are uniquely able to move people’s hearts, minds, feet, and wallets in the storyteller’s intended direction.” People don’t have the patience to listen to a marketer’s 30-second pitch, but when that information is woven subtly within an exciting, interesting, or heartwarming narrative, it becomes worth an audience’s full attention. The difference here is that stories provide an experience that genuinely draws people in while generic marketing techniques are quickly forgotten and often shunned.

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