Strengthening Brand Identity in the World Wide Web

Marketing and advertising strategies, either traditional or online, have been very efficient for small- to medium-sized businesses as well as major companies in relation to generating traffic to their websites. The bigger picture in this concept however, is the success of the company’s brand identity according to their targeted consumers’ perception. Although having a good website design is somehow a great determinant of online marketing success, it does not solely rely on such.

Sign Up With a Content Management Agency, Get 20% Off on Two Services

To welcome the year, Opticon Marketing is offering a 20% discount when you combine two of our online marketing services in a new 2015 marketing campaign. The 2015 First and Goal Promo has begun and you can get vouchers/coupons until March 1, 2015. Make sure you sign up on or before March 31, though, to receive the discount. With the huge influence of technology on the way businesses are perceived and patronized, it is important for your company to keep pace with internet trends to reach your business goals. Through our knowledgeable design branding professionals, who understand the changes transpiring in the web and the evolving needs of consumers, you could use many online marketing techniques that can heighten your online visibility this year.
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Tips on Getting your Brand Noticed Online

It’s one thing to say, “I’m taking my brand online in order to reach more customers.” However, it’s also another thing to actually get noticed. Why is that? Simply take note of the huge number of businesses online nowadays—that sheer amount of competition will require every bit of focus when you engage in your marketing efforts. Here are a few tips to get your business started:

Build a functional website – It’s fair to say that virtually everyone goes online to research products and services before they actually contact a business. Having an engaging, fully functional website allows you to hook them up to your brand as soon as possible. But if they find your website poorly designed (i.e., it loads slowly, has outdated content, and is plain ugly), kiss your prospective customers goodbye.

How a Content Management Agency Can Help Businesses Tell Great Stories

The hard sell will not sell anymore. Dry press releases and thoughtless “Buy me!” posts just won’t cut it. Consumers are now increasingly ignoring blatant marketing messages, and instead, are drawn to content that engages, entertains, and touches them. Content can take the form of blog posts, infographics, videos, photos, or podcasts, but they are founded on the same thing: good, meaningful stories that people connect with.

According to Post Advertising, “stories are uniquely able to move people’s hearts, minds, feet, and wallets in the storyteller’s intended direction.” People don’t have the patience to listen to a marketer’s 30-second pitch, but when that information is woven subtly within an exciting, interesting, or heartwarming narrative, it becomes worth an audience’s full attention. The difference here is that stories provide an experience that genuinely draws people in while generic marketing techniques are quickly forgotten and often shunned.

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A Skillful Content Management Agency Develops Mobile Marketing Designs

Evidently, it is not enough for businesses to simply churn out a hastily made website for people to view; businesses need to be more creative and accommodating in their online marketing approaches if they wish to truly entice their customers. Mobile marketing might be an oddly specific niche, but businesses need to consider optimizing their presence across different platforms. Fortunately, an expert online content management agency such as Opticon Marketing can help businesses break into such emerging internet marketing developments.
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What’s With the Logos, Anyway?

Two golden arches; four slightly squiggly squares of different colors; a bitten apple; and a blue bird. When you see these, you instantly attribute the images to their respective companies: McDonald’s, Windows, Apple (as if the apple wasn’t enough giveaway), and Twitter. These logos encapsulate what the companies are about, and what types of services they have to offer.

The One Thing Businesses Should Never Ignore

In the frenzy of trying to attract and keep loyal customers to drive up profit, businesses naturally expend a lot of energy and resources towards their marketing activities. However, many companies do not put nearly enough effort into what should be the core of their business: their brand.