Three Conversion Metrics You Need to Pay Attention to

What’s the goal of your online marketing campaign? Is it to convert leads into actual customers? Generate more leads? Or is it simply to grow your subscriber database? Whatever your goals may be, know that you need to use metrics in order to track how you’re progressing toward them. Take a look at some of the metrics you need to be paying attention to in your online marketing efforts.

Traffic sources

Having a diverse number of sources for incoming traffic is critical to online marketing success. The three primary traffic source categories are: direct visitors, search visitors, and referral visitors. These three have varying levels of conversion, which means you’ll have to compute how much each source is converting and deal with them individually.

Return visitor conversion

When a visitor returns to your website, you need to ask yourself three questions: 1. Why did they return? 2. Did they convert the first time around? 3. If they didn’t, how can you convert them now that they’ve returned? Consider it good news that even though they didn’t convert as a first-time visitor, your website made a good enough impression to bring them back. Your next step is to isolate the return visitor conversion rate and determine how you can increase that.

Unique visitor conversion

To improve new visitor conversions, you need to isolate it from your return visitor conversions so you can determine how they view your website and what you can do to improve their experience.