Increase the Business’s Web Traffic with Design Branding Professionals

There are two factors that every marketing campaign should always focus on: quality content and brand awareness. The combination of these factors gives potential customers a chance to engage with a particular company by reading an interesting article about the company’s product or service while retaining the company name and brand for an extended period of time. The best way to achieve online marketing success is to hire a top-tier content management agency that will utilize effective branding techniques based on these two factors. What is content management for businesses? Since the quality of content still dictates whether or not a marketing campaign will succeed, the ability to effectively manage the content you publish will further enhance your online marketing efforts. Content management allows a particular organization to control what gets published online, how it’s published, and where it’s published.
http://opticonmarketing.com/increase-the-businesss-web-traffic-with-design-branding-professionals/

Brand Marketing: What It Means for Your Business

When you want to create a name for your business, you may be looking for a symbol, logo, design, and statement that can differentiate your product or service from others in your market niche. This is called branding, and it instantly informs consumers about your company’s reputation. Your brand name or logo will conjure your customer’s experience and perceptions of your business, regardless if they are good or bad.
 

10% OFF Web Design/SEO Combo Price from a Content Management Agency

The third quarter of the business year is almost here, and before you know it, the year would be drawing to a close. Do you want to end your year right and reap benefits from an effective SEO and web design strategy? Fortunately, you don’t have to wait until the year ends to get a start on your internet marketing strategies. Opticon Marketing is offering a promo that you will find hard to ignore. From July 1st to September 30th, if you combine any of our SEO packages with any of our web design packages, you’ll receive an additional 10% discount on the quarterly price. You won’t find any other deal like this in any other brand marketing company in Charleston, WV. We offer an array of packages you can choose from, including Local Buzz, Social Media Optimization, AdWords Remarketing, Pay-Per-Click Marketing, Reputation Management, and of course, SEO and Web Design.
http://opticonmarketing.com/10-off-web-designseo-combo-price-from-a-content-management-agency/

How an Adept Content Management Agency Can Impact Your Dental Practice

Like other types of businesses, dental clinics need to keep up with online marketing trends to stay competitive in their industry. However, they will have certain requirements that other industries do not have. An adept content management agency versed in handling campaigns for dentists and dental clinics can create that impact on your potential customers online, especially if you’re just starting out, or if your practice needs to revitalize its presence on the Internet. Say, “Aah!” Just as you would inspect your patients’ oral condition before recommending any treatment, content experts will have to audit your website, social media pages, local business listings, and other aspects of your online presence. More importantly, they will assess the quality of what you put out, and how favorably your content gets indexed and ranked by the search engines through proper compliance of their guidelines.
http://opticonmarketing.com/how-an-adept-content-management-agency-can-impact-your-dental-practice/

Important Brand Marketing Trends to Watch

As you’re probably aware of, online platforms change at a really fast pace. For businesses to stay competitive, they will have to keep up.

Brand marketing is a foremost element in establishing a company’s identity in the minds of consumers. Amidst tough competition, extra effort and knowledge will be needed to stand out. Bringing your brand marketing online is just the start. To get ahead of the competition, some advanced insight will be valuable. Check out these important trends to watch out for:

Omnipresent Advertising

Majority of people have their mobile device within arm’s reach at any given time on any given day. Furthermore, almost everything is connected to the Web nowadays – the TV, the thermostat and even the smoke detector. This allows opportunities for both data collection and ever-present advertising. Your competitors are utilizing this and so should you.

Wearable Technology

Experts predict that wearable technology will become popular enough for advertisers to apply new forms of marketing to the technology. It will be a whole new environment and as consumers adapt the technology, they will present new needs. Businesses need to keep up to stay connected to their target market.

These are just some of the trends to watch for, and many more may present themselves through 2015 and into 2016.

Your Business’ SMO Needs: How Can a Content Management Agency Help?

Are you a small business owner looking to tap into the advantages of social media optimization (SMO)? It’s natural for entrepreneurs like you to be nervous or wary, since not a lot of people really understand SMO—which, in a general sense, is one of the major strategic approaches toward digital marketing. SMO requires manpower, time, and dedication, and that’s a no-brainer, but if you think it requires a hefty investment in terms of time and money from you (and that you wouldn’t be able to fare better than your larger business counterparts), that’s where you’re mistaken. Making your SMO efforts as inexpensive and efficient as possible only involves adopting appropriate strategies, as well as asking for help from a reliable content management agency in Charleston, WV like Opticon Marketing.
http://opticonmarketing.com/your-business-smo-needs-how-can-a-content-management-agency-help/

Brand Marketing Trends to Watch Out For

As the popular saying goes, change is the only constant thing in this world. As a marketer, this is an especially important aspect to remember. The continuous forward march of technology brings about new systems, and at the same time, the abundance of updated product information means that people tend to change their behaviors on how they consume brands. Getting some insight on trends will give a brand a significant advantage in the digital scene.

For 2015, here are some trends that experts say are important to watch out for:

Increasing immersion. Brands are leaning more towards engaging customers and providing compelling stories. While these disciplines are not entirely new, brands are expected to push the boundaries even further.

Effective Social Media Marketing Strategies

Most traditional forms of advertising are passive in nature. For example, the TV or internet ad blares information at the viewer. However, users of social media like to feel that they are participating and are actively involved. Companies who can engage social media users in an interactive way can establish a much more extensive brand recognition and more loyal following among consumers than companies that rely on passive ads. This is something a brand marketing company can help businesses with.

Ask Trusted Design Branding Professionals: Why Responsive Web Design?

Using responsive web design is the current trend among businesses setting up websites for the first time—but what is responsive web design? Simply put, a responsive website is developed in a way that all its content, images, structures, and other essential elements render the same way when accessed on other devices. Yet, are websites really utilizing responsive web design? Why Responsive Web Design? Ask any trusted design branding professionals, and they’ll tell you that having a responsive web design is a must nowadays, especially with the continuous rise of mobile usage among visitors. A responsive site will also factor in your rankings in search results pages because Google has announced another algorithm update to be implemented on April 21. This update will now consider a site’s mobile friendliness in determining its ranking, as well as content from apps. This is done to provide a better search experience for the growing number of mobile users.
http://opticonmarketing.com/ask-trusted-design-branding-professionals-why-responsive-web-design/

Lord Over Your Market with Local Buzz

Perhaps you’re wondering why you should care if your customers can’t find you online. You should, because in the end, it’s all about your profit, your sales, and your business’s future. Local searches don’t end with finding a business; it ends with a customer making a purchase. Here are some statistics that you need to be aware of regarding online searches:

Yay or Nay: Businesses to Outsource to a Content Management Agency

Between keeping the business running and managing your workforce, you certainly already have enough on your plate. Today, it seems that the traditional approach to advertising and marketing does not work as effectively as it did in the past. In turn, this created brand new problems for marketers to get their customers’ attention. Companies still often find themselves at the crossroads between hiring a content management agency and bringing in new employees to handle content marketing. What many fail to grasp is that outsourcing to an agency has far more benefits.
http://opticonmarketing.com/yay-or-nay-businesses-to-outsource-to-a-content-management-agency/

Strengthening Brand Identity in the World Wide Web

Marketing and advertising strategies, either traditional or online, have been very efficient for small- to medium-sized businesses as well as major companies in relation to generating traffic to their websites. The bigger picture in this concept however, is the success of the company’s brand identity according to their targeted consumers’ perception. Although having a good website design is somehow a great determinant of online marketing success, it does not solely rely on such.

Sign Up With a Content Management Agency, Get 20% Off on Two Services

To welcome the year, Opticon Marketing is offering a 20% discount when you combine two of our online marketing services in a new 2015 marketing campaign. The 2015 First and Goal Promo has begun and you can get vouchers/coupons until March 1, 2015. Make sure you sign up on or before March 31, though, to receive the discount. With the huge influence of technology on the way businesses are perceived and patronized, it is important for your company to keep pace with internet trends to reach your business goals. Through our knowledgeable design branding professionals, who understand the changes transpiring in the web and the evolving needs of consumers, you could use many online marketing techniques that can heighten your online visibility this year.
http://opticonmarketing.com/sign-content-management-agency-get-20-two-services/

Tips on Getting your Brand Noticed Online

It’s one thing to say, “I’m taking my brand online in order to reach more customers.” However, it’s also another thing to actually get noticed. Why is that? Simply take note of the huge number of businesses online nowadays—that sheer amount of competition will require every bit of focus when you engage in your marketing efforts. Here are a few tips to get your business started:

Build a functional website – It’s fair to say that virtually everyone goes online to research products and services before they actually contact a business. Having an engaging, fully functional website allows you to hook them up to your brand as soon as possible. But if they find your website poorly designed (i.e., it loads slowly, has outdated content, and is plain ugly), kiss your prospective customers goodbye.

How a Content Management Agency Can Help Businesses Tell Great Stories

The hard sell will not sell anymore. Dry press releases and thoughtless “Buy me!” posts just won’t cut it. Consumers are now increasingly ignoring blatant marketing messages, and instead, are drawn to content that engages, entertains, and touches them. Content can take the form of blog posts, infographics, videos, photos, or podcasts, but they are founded on the same thing: good, meaningful stories that people connect with.

According to Post Advertising, “stories are uniquely able to move people’s hearts, minds, feet, and wallets in the storyteller’s intended direction.” People don’t have the patience to listen to a marketer’s 30-second pitch, but when that information is woven subtly within an exciting, interesting, or heartwarming narrative, it becomes worth an audience’s full attention. The difference here is that stories provide an experience that genuinely draws people in while generic marketing techniques are quickly forgotten and often shunned.

http://opticonmarketing.com/content-management-agency-can-help-businesses-tell-great-stories/