It’s one
thing to say, “I’m taking my brand
online
in order to reach more customers.” However, it’s also another
thing to actually get noticed. Why is that? Simply take note of the
huge number of businesses online nowadays—that sheer amount of
competition will require every bit of focus when you engage in your
marketing efforts. Here are a few tips to get your business started:
Build a
functional website –
It’s fair to say that virtually everyone goes online to research
products and services before they actually contact a business. Having
an engaging, fully functional website allows you to hook them up to
your brand as soon as possible. But if they find your website poorly
designed (i.e., it loads slowly, has outdated content, and is plain
ugly), kiss your prospective customers goodbye.
Add
credibility – Nothing
screams “This company offers top-notch quality products and
services, come try them!” better than customer testimonials. If
your company has built rapport with several previous customers over
the years, take note of their recommendations and share them through
your website to draw more people in. Simply put yourself in a
prospective customer’s shoes and you’ll know how it works: “If
others trust a company greatly, why shouldn’t I?”
Don’t
be pushy – Don’t
be the stereotypical “sleazy car salesman”. Customers nowadays
are extremely wary of pushy sales tactics, so always remember to
build a credible social relationship first. By doing so, you inspire
more confidence in them to consider your offerings over your
competitors’.
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