Ask Trusted Design Branding Professionals: Why Responsive Web Design?

Using responsive web design is the current trend among businesses setting up websites for the first time—but what is responsive web design? Simply put, a responsive website is developed in a way that all its content, images, structures, and other essential elements render the same way when accessed on other devices. Yet, are websites really utilizing responsive web design? Why Responsive Web Design? Ask any trusted design branding professionals, and they’ll tell you that having a responsive web design is a must nowadays, especially with the continuous rise of mobile usage among visitors. A responsive site will also factor in your rankings in search results pages because Google has announced another algorithm update to be implemented on April 21. This update will now consider a site’s mobile friendliness in determining its ranking, as well as content from apps. This is done to provide a better search experience for the growing number of mobile users.
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Lord Over Your Market with Local Buzz

Perhaps you’re wondering why you should care if your customers can’t find you online. You should, because in the end, it’s all about your profit, your sales, and your business’s future. Local searches don’t end with finding a business; it ends with a customer making a purchase. Here are some statistics that you need to be aware of regarding online searches:

Yay or Nay: Businesses to Outsource to a Content Management Agency

Between keeping the business running and managing your workforce, you certainly already have enough on your plate. Today, it seems that the traditional approach to advertising and marketing does not work as effectively as it did in the past. In turn, this created brand new problems for marketers to get their customers’ attention. Companies still often find themselves at the crossroads between hiring a content management agency and bringing in new employees to handle content marketing. What many fail to grasp is that outsourcing to an agency has far more benefits.
http://opticonmarketing.com/yay-or-nay-businesses-to-outsource-to-a-content-management-agency/

Strengthening Brand Identity in the World Wide Web

Marketing and advertising strategies, either traditional or online, have been very efficient for small- to medium-sized businesses as well as major companies in relation to generating traffic to their websites. The bigger picture in this concept however, is the success of the company’s brand identity according to their targeted consumers’ perception. Although having a good website design is somehow a great determinant of online marketing success, it does not solely rely on such.

Sign Up With a Content Management Agency, Get 20% Off on Two Services

To welcome the year, Opticon Marketing is offering a 20% discount when you combine two of our online marketing services in a new 2015 marketing campaign. The 2015 First and Goal Promo has begun and you can get vouchers/coupons until March 1, 2015. Make sure you sign up on or before March 31, though, to receive the discount. With the huge influence of technology on the way businesses are perceived and patronized, it is important for your company to keep pace with internet trends to reach your business goals. Through our knowledgeable design branding professionals, who understand the changes transpiring in the web and the evolving needs of consumers, you could use many online marketing techniques that can heighten your online visibility this year.
http://opticonmarketing.com/sign-content-management-agency-get-20-two-services/

Tips on Getting your Brand Noticed Online

It’s one thing to say, “I’m taking my brand online in order to reach more customers.” However, it’s also another thing to actually get noticed. Why is that? Simply take note of the huge number of businesses online nowadays—that sheer amount of competition will require every bit of focus when you engage in your marketing efforts. Here are a few tips to get your business started:

Build a functional website – It’s fair to say that virtually everyone goes online to research products and services before they actually contact a business. Having an engaging, fully functional website allows you to hook them up to your brand as soon as possible. But if they find your website poorly designed (i.e., it loads slowly, has outdated content, and is plain ugly), kiss your prospective customers goodbye.

How a Content Management Agency Can Help Businesses Tell Great Stories

The hard sell will not sell anymore. Dry press releases and thoughtless “Buy me!” posts just won’t cut it. Consumers are now increasingly ignoring blatant marketing messages, and instead, are drawn to content that engages, entertains, and touches them. Content can take the form of blog posts, infographics, videos, photos, or podcasts, but they are founded on the same thing: good, meaningful stories that people connect with.

According to Post Advertising, “stories are uniquely able to move people’s hearts, minds, feet, and wallets in the storyteller’s intended direction.” People don’t have the patience to listen to a marketer’s 30-second pitch, but when that information is woven subtly within an exciting, interesting, or heartwarming narrative, it becomes worth an audience’s full attention. The difference here is that stories provide an experience that genuinely draws people in while generic marketing techniques are quickly forgotten and often shunned.

http://opticonmarketing.com/content-management-agency-can-help-businesses-tell-great-stories/