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Tuesday, August 5, 2014

How to Turn Visitors into Leads

When you begin to build a website, your first concern is to get as many visitors to it as you can. You also know that your ultimate goal is to turn those visitors into customers through some magic strategy that can help you sift through your viewers, and zero in on the ones who can make you some money. How exactly does this work?


Offer Free Subscription

Always have your website’s “subscribe” button somewhere handy, so that anyone reading your content and ends up wanting to do business with you won’t have trouble looking for it. Allowing prospective customers to subscribe also blesses you with their email address, which gets you a step closer to crafting a marketing strategy that targets their needs more efficiently.

Offer Freebies

Online promotions work best if there’s a big FREE sign in there somewhere. You can entice your prospective customers to click on your product site if you offer them something completely free, first. Of course, you should ascertain that whatever you’re giving away is closely related to your industry in the first place—and is something they would want to have.


Offer Live Chat


As convenient as a contact number on your website may be, some people simply don’t have the time to whip out their phone and call you up, especially if they’re only asking something minor about your products. The next best thing you can do is to offer a live chat service where they could direct their questions without leaving your site.

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