Two golden arches; four
slightly squiggly squares of different colors; a bitten apple; and a blue bird.
When you see these, you instantly attribute the images to their respective
companies: McDonald’s, Windows, Apple (as if the apple wasn’t enough giveaway),
and Twitter. These logos encapsulate what the companies are about, and what
types of services they have to offer.
If you’re a small business
poised to blossom in the next few years, having a logo for your company should be
part of your priorities in your brand marketing strategy checklist. You don’t
just create a logo by getting to stylize your company’s name and peppering it
with glitter; however: you’ll want your logo to perfectly encapsulate what your
business is all about and at the same time entice your audience to render your
services and products. This bit requires a lot of creativity and ingenuity on
your part, but you can always seek help from brand marketing companies if
you’re unsure.
The logo is one of the
make-or-break factors in brand marketing, because this will be the first thing
your prospective clients will see and can influence them on whether to get your
services or not. Remember that people nowadays have shorter attention span, and
therefore you should be able to market your brand in five seconds or less. With
brand building, being memorable is key to attract customers, thus, your
company’s logo plays a significant role here.
No comments:
Post a Comment